Sometimes you have to be creative. If a client wants long-term care coverage but doesn’t like the “use-it-or-lose-it” nature of traditional LTCi, try offering them agreeable, non-traditional forms of LTCi protection! According to LongTermCare.gov, “Someone turning age 65 today has almost a 70% chance of needing some type of long-term care services and supports in their remaining years.” Today, LTC services can cost tens of thousands of dollars a year, depending on the type of service. And, … [Read more...]
Why You Should Be Offering Long-Term Care Annuities
Discussing a client's long-term health needs can be uncomfortable. Everyone wants to live an active and fulfilling lifestyle in retirement. But your health is unpredictable. Assisted living and home health care are expensive realities of aging. Long-term care is an unavoidable and highly important segment of retirement planning. Take advantage of Long-Term Care Awareness Month, a marketing campaign held annually in November, to get your clients thinking about their long-term care … [Read more...]
What’s Love Got to Do With Life Policies?
What’s love got to do with life insurance? Actually, a lot. People buy life insurance because they love someone and want to make sure their loved ones would be OK financially if they were to die prematurely. That’s why the nonprofit Life Happens created the “Insure Your Love” marketing campaign around the February timeframe. Now in its eighth year, “Insure Your Love” does two things really well. First it provides any agent or advisor with a turnkey marketing campaign that they can put into … [Read more...]