Each time I speak on the subject of LinkedIn, just about everyone in the room raises their hand saying they often receive LinkedIn invitations from people they don’t know or recognize. Baffled as to why they’re receiving this invitation from a stranger, their tendency is to ignore it and move on.
While one reason they react this way is because they don’t know the other person, another reason is that the invitation is totally impersonal. There is no message explaining why that professional decided to reach out to you.
And, in my humble opinion, that is one of the biggest mistakes professionals make when reaching out to connect with others on LinkedIn. . .
LinkedIn is a platform that provides you with the opportunity to build and nurture relationships. Starting off with a generic connection request doesn’t reveal your interest to another and it doesn’t start a conversation.
People ask, “Why would I want to connect with this person if I don’t know him/her?”
While that makes perfect sense, there might actually be a good reason to connect. However, you’ll never know if you simply ignore the invitation.
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