That very focused message cleared away the B.S. and got to the point.
Let me do the same for your marketing problems…
It’s the MESSAGE… or lack thereof… that is causing your marketing to fail.
OH! But you tell me! All of my marketing does have a message!
Does any of your marketing really stop people in their tracks and get them saying, “Really? How do you do that?”
Or does your marketing get them saying:
- So what?
- Why does that matter?
- I’ve got that covered
- You’re just another financial sales guy trying to get my business
- Big Deal
Or Worse Yet…
- Your message is so blah… it doesn’t even register in their brain
The sad thing is, I’ve seen hundreds, if not thousands of marketing pieces and systems. And all of them… yes, ALL of them were using the same tired messages—radio shows, postcards, seminars, lead systems—you name it and they were all using the same messages.
What if every movie for the past 10 years was about the Civil War?
- Some from the North’s point of view
- Some from the South’s
- Some from the woman’s point of view
- Some from the man’s
- Some from the white’s point of view
- Some from the black’s
- Some about the fighting
- Some about the romance
But every movie was about the Civil War… How long would it be before 95% of people quit going to movies or even quit paying attention to all the movie advertisements?
Do you get this? I don’t care how you wrap all of the different advertising that advisors have done for the last 10 years… it all looks the same to the public.
Do something different. No! Do a lot of things different. Different is cheap. Different stands out. Different makes you money.
That’s what the adviser from Wisconsin did. His marketing is cheap… easy… and some of it a bit off the wall (i.e. different) … but it consistently brings in about 5 new clients a month.
So spend a month and put together 10 cheap, different marketing programs that run themselves and reap the benefits of a constant drip… drip… drip of a client here… and a client there… 5 or so a month. Can you think of a better work flow? Can you think of a more stress free way to run your practice? Frank spends far more time on the golf course than he does in the office and he makes more than 90% of the advisors in this industry.
So why not be different? To get you started, you can go to my marketing blog and cherry pick your favorites from 288 DIFFERENT and CHEAP marketing programs that work… they don’t hit homeruns… just singles and doubles. But put 10 of them together? That’s when just Okay becomes a homerun. Pick and choose your own and start building your marketing machinge at www.mikekaselnak.com … A gift from Produceresource and me.
Latest posts by Mike Kaselnak (see all)
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