Creating your professional profile is more than just posting your resume. Similar to your website, when you’re writing content, it’s important to utilize keyword phrases in your profile. After all, when prospects or colleagues are searching for an insurance agent, you want your profile to show up high on the LinkedIn results list.
However, if your profile simply says “Insurance agent with ABC Company” you’re limiting your ability to be found. As you can imagine “insurance agent” is a broad search term and if the “ABC Company” is not a well-known insurance brand, it’s another phrase that won’t serve you well in a search.
Think about keyword phrases that a prospect would use to find someone like you when they don’t know your name or your company’s name. Would it simply be insurance agent? Or would it be “insurance agent specializing in long term care,” “insurance agent helping seniors with Medicare” or “San Diego insurance broker”? Get the picture?
Once you’ve determined several keyword phrases, there are 6 strategic locations to place those phrases within your profile. They are as follows:
- Your professional headline: This appears right below your name. You may use up to 120 characters here. Use those phrases you think someone might search to find a professional like you. Remember, unless you work for a well-known brand, it’s not likely someone will be searching for “owner of the ABC Company.”
- Summary: This is the most important section because it communicates who you are. It also conveys what you’re passionate about and how you help your clients. Write it in the first person. You have up to 2000 characters here so use them! Make your content inviting to the viewer’s eyes by avoiding really long paragraphs. Shorter ones make the content easier to read. Use sub-headings (which can be keyword-enhanced) and/or bullet points.
- Current work experience: Include the keyword phrase(s) in the job title. Don’t leave the description field blank (many folks make this mistake). Take advantage of the space LinkedIn provides and incorporate your keyword phrases in the description.
- Past work experience: If it’s appropriate, weave the keyword phrase(s) in where you can. For instance, a client of mine entered the relocation business after being in the hospitality industry. Looking at the two different positions, we found a common thread which was customer service. We then incorporated that keyword phrase into both his current and past experience in a descriptive way that tied the two together.
- Skills and endorsements: List the key areas that you specialize in – areas of expertise that you want others to endorse you for. Perhaps it is “long term care insurance specialist,” “Medicare expert,” “term life insurance,” etc.
- Web sites: Under the “Contact Info” section of your profile, LinkedIn allows you to include links for up to three different pages on your site (or to three different sites, if you have more than one). Many people think “I only have one web site” and therefore, insert just one link.
Take advantage of this opportunity and include links to three different pages of your site AND use keyword phrases to describe them. When you insert the URL LinkedIn has generic defaults (i.e. Personal Website, Company Website, Blog). Choose the “Other” option and you’ll be able to insert keyword phrases to describe each of the three links you insert. For instance, “health insurance tips” or “life insurance tips.”
It’s Time to Get Engaged
Whether you’re already a LinkedIn member or thinking about it, take advantage of these six strategies when you’re writing your profile. They’ll help you create a robust profile that encourages your LinkedIn connections to engage with you.
Harness the power of the world’s largest professional networking site and establish your authority as an insurance agent . . . access valuable information . . . become part of a conversation . . . build and nurture long-lasting, profitable relationships.
Want to join my LinkedIn network? Visit me at http://linkedin.com/in/debrajason and be sure to personalize your request so I know how you found me. I look forward to connecting with you there! Thanks a million.
This is an excerpt from Debra Jason’s best-selling book Millionaire Marketing on a Shoestring Budget™. In addition to being an award-winning author, she is a professional speaker, direct response copywriter and multi-faceted marketing mentor. You may find her at http://DebraJason.com or http://WriteDirection.com
Want to join Debra's LinkedIn network? Visit her at Debra Jason and be sure to personalize your request so she knows that you read her article here on Producers eSource.
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