Here are some examples of topics you could consider:
- How-to videos are an excellent way to show your expertise
- How to apply for Social Security
- How to title your documents
- How to find high quality investments
- How to find higher yielding CDs
- How to find a good advisor
- The possibilities are endless
- Customer testimonials—Let your fans talk about what your do and how well you do it
- Introduce your staff—put a face on your practice. Make it approachable, professional and fun
- Offer a video tour of your office and put it on your “About Us” section of your website
- Answer customer’s FAQ’s—and ask for more questions
- Success stories—Walk through a case study on how you helped a client and the consequences they avoided
- A product presentation—explain the features, advantages and benefits of a product
- Demonstrate how a product works
- Demonstrate how a technique works
- Tell a story with pictures— photos, or if you can draw, are really fun and interesting way to tell a story—just show the pictures as you walk through a story—set up your camera for a “Bird’s-eye-view” of your desk as you draw or go through the pictures
- Give an overview of your practice and how you help your clients
- Send a video instead of an email—studies show that open rates can double with a video
- Talk about what’s happening on the news and address how it is affecting people or how they can either capitalize on it… or protect themselves from it
- Consider making an introduction to your company and running it in your waiting area before initial appointments
- Film a video for your blog (if you have one—which you should!) occasionally instead of always writing
- If you are still having trouble thinking of something to do for your video, brainstorm by asking or thinking:
- What’s popular on the web, news or media right now?
- What would my target audience find funny or interesting?
- What does my target audience want to learn?
- What frustrates my target audience?
- What is my target audience afraid of?
- What does my target audience want more than anything?
- And don’t forget about doing a video FEATURING your 5QES as well as tagging all of your other videos with it.
Whatever video you end up creating, always ask yourself, is this video providing value to someone that would make a good client? And remember, simple is best and keep it to less than 3 minutes:
- Be aware that the average video posted online loses 20% of the viewers in the first 10 seconds
- And loses 60% by the first 2 minutes according to video analytics research firm Visisble Measures
Don’t think you can provide value or simplify a complicated subject in 3 minutes? Watch the nightly news… or go to www.commoncraft.com to see how you can convey complicated information, simply and quickly.
You’ll need just three things to get a video on YouTube… a camera, a tripod and a computer with internet connection to upload your video. That’s it.
You have lots of choices when it comes to equipment. You might already have what you need camera wise. If you already own a Digital SLR that shoots 1080p HD video, you already have the best of all choices! Just use that camera.
If you don’t have one, you could start out with a new smart phone with good video or one of the simple but effective camcorders that have come out over the last few years—Either the Flip HD or the Kodak Zi8. Here’s a synopsis of both:
|Flip HD||Kodak Zi8|
|New around $426|
Used $160 on Amazon.com
|New around $429|
Used $150 on Amazon.com
|Allows you to load to YouTube very easily||Better HD quality and has built in image stabilization|
|Uses AA batteries||Uses a rechargeable battery|
|Has 8GB of internal memory—which is plenty||Uses removable SD cards for memory, which can be convenient, but you’ll need to buy one of them as well if you don’t already have one|
Two other pieces of equipment to consider are a tripod and an external mic. A tripod is almost necessary. Whether or not you will need an external mic for your camera will depend on your room’s acoustics. Go ahead and shoot a video before purchasing an external mic and see what you sound like. Remember, good sound is really important to getting people to watch the whole video.
Getting Ready to Shoot a Video
OK, now you have your equipment and subject, what’s next? Sit down and prepare an outline and notes—don’t worry, you don’t need to memorize them and you are not going to read them on camera. Creating an outline and notes merely helps you organize your thoughts in a coherent manner. As we talked about earlier, you video is only 2 or 3 minutes long so you want to be organized.
Get your visuals together. You can use a Power Point presentation, or a white board or pictures of some kind… or you may just talk to the camera. Whatever you are going to use, organize them so you don’t have to think about them while you are filming.
Make sure you have a “Call-to-Action” at the end of your video. Tell the viewer what they should do. At the end of the video have a:
- For more information…
- If you have a question…
- To take our survey…
- To share your story with us…
You’ll also need to decide on your location
Find a good place to shoot your video. Here’s some things to keep in mind:
- Daylight is great if it creates even light throughout the room—you don’t want shadows.
- Make sure your face is well lit without having a light shining on your face
- Do not shoot with sunlight windows in the background as they will cause problems
- As we said earlier, check to see if you will require an external mic for good audio
- Check for background noise—the thumb rule is that if there is background noise, the viewer should be able to see the source… like a desk fountain. A lawn mower outside that the viewer can’t see is a no-no.
- Make sure surroundings make sense and are not distracting
- Make sure your desk or shooting area is clean and uncluttered
- If shooting against a wall, make sure you do not blend in
- Make sure there is nothing in the background that could be construed as controversial—political, religious, memberships, etc.
- Try not to put family pictures in the scene either
- Just wear what you would normally wear on a business day—no need to fret about getting a new suit or anything
- Make sure you are neat, tidy and well groomed
- Stay away from strips and patterns as they can play havoc with your camera
Shooting Your Video
Great videos are authentic, not contrived. Sure, “professionalism” can help, but being “real” is far more important. Some of the best videos on YouTube are completely amateur, but really click with people’s emotions or beliefs… those are the really successful ones.
With that in mind, here’s some things to consider:
- Make sure your first shot catches the viewer’s attention and relates to your headline. The more interesting it is, the more likely your client or prospect will click to view the video.
- Try to film yourself from the belly button up… whether you are standing up or sitting down.
- Because you are keeping it to less than 3 minutes… shoot two or three takes so you can choose the best one when you are ready to post.
Now go ahead and film your video! After shooting your video, you may choose to edit it. That’s great if you have the skills or have access to someone that does, but remember, authenticity is way more important than editing. This is especially true when you are keeping your video to a short 2 or 3 minutes.
Uploading Your Video to YouTube
You can upload your video at www.youTube.com/upload .
You can learn how to do this in less than two minutes by watching several short YouTube videos that show you how (YouTube is great, isn’t it!) Simply Google, “how do you upload a video to YouTube.” It’s unbelievably simple.
During the uploading process YouTube will ask you for a headline—THIS IS IMPORTANT!!!
Always try to come up with a descriptive headline. A headline can be the difference between someone choosing to watch your video or not.
Leverage Your Video
Now that you’ve uploaded your video, you need to let people know! Get it up on your website and blog if you have one. Promote it to all of your Social Networking sites like LinkedIn, Facebook and Twitter. Make sure you add a “share this” button on each video to make it easy for people to share your video on all of the different Social channels. 8% of all shared URL’s on Twitter are links to videos on YouTube and that number grows every day.
You can also upload your videos to other video search engines like:
- iTunes—yep, even iTunes!
Also remember to regularly change out the videos on your website and blog so it you don’t have the same old videos posted on your front page for months at a time. It’s really important to add new content on a regular basis. The more good content you put up, the higher your results will be. Practices the consistently creates good, informative and fun content on a regular basis will begin to create audiences. And audiences create clients, referrals and brand.
Good luck and have fun!