Some jobs clearly are emotionally fulfilling, while others, including sales, can be downright depressing when things are not going well. Sure, every job has its ups and downs, but careers like teaching and medicine are often considered iconic and worth feeling good about. It’s easy to look at the medical field and say: “There’s no way my job is as rewarding as saving lives.”
But your sales job can be rewarding if you have the right focus, and you realize your success could depend on having a great attitude about the position.
So how can you find your job selling annuities more rewarding? You have to deconstruct your role selling annuities and really look at the value you are bringing the individuals you work with. The fact is, Americans just aren’t ready for retirement — so much so that a new study from the National Institute on Retirement Security claims that the average employed household has virtually no retirement savings. The balance on the median retirement account is $3,000 for working-age households and $12,000 for those nearing retirement, according to the study.
Helping Your Clients as People
More than just a numbers problem, this is a people problem. These are hundreds of thousands of individuals who won’t be able to retire comfortably after a lifetime of work. They aren’t just worried about some math; they’re worried about their livelihood and their family’s livelihood.
Articles upon articles have given the same advice for protecting those peoples’ livelihood: Steer them to a retirement professional.
That’s great news for you – because that professional can be you. By selling your client an annuity, you’re offering them security during a very vulnerable time. It’s so easy in sales to get bogged down in the day-to-day nuts and bolts of closing deals. But it’s critical to take time to acknowledge that your work is meaningful in people’s lives and something worth feeling happy about.
Catherine Byerly covers the secondary annuity market for Annuity.org and StructuredSettlements.com. She received a Political Science and Communications degree from the University of North Florida and has worked in communications for the past five years, handling everything from on-air public radio casts to writing for business journals.
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