
This month’s article from Bill Cates is inspired by strategies covered in his new book Beyond Referrals. In our Referral Advantage Program™, Step #7 deals with how to maximize the connection between your referral source and the new prospect. Unfortunately, too many advisors settle for what we call suggestions. With a suggestion, your referral source (client or center of influence) has given a referral (hopefully more than one), contact information, and some information about your new … [Read more...]

















