Internet | Producers eSource Insurance Selling Tips & News

The Winning Process to Selling Insurance Via the Internet

Question: I’m hearing that some agents are selling over the internet. How do they do it? Answer: Baby boomers and even prospects in their 70’s who are computer savvy want information fast and with no perceived pressure. Amy Pollock, a LTC Specialist with LTC Financial Partners, has been selling online since 2005. She finds that selling via a live meeting with screen sharing is efficient and very well received. She uses a private online website where prospects view her screen on their … [Read more...]

Filed Under: Bottom #2 and #3, Closing, One on One, Selling Skills
Tagged With: Closing, Follow-up, Internet, Sales Tips, Tools

The Top 5 Blunders on Advisor Websites

» By Michael Lovas

First the facts: The financial services industry ranks dead last in the 2011 and 2012 Edelman Trust Barometer.. That means target markets are skeptical of advisors. Skepticism demands that you make more contacts (6-8) with your clients and prospects – if you want to overcome the skepticism. (referrals and new business) Marketing in the financial industry tends to be psychologically dysfunctional. In other words, the marketing contacts you’re making with your prospects and clients … [Read more...]

Filed Under: Internet Marketing, Making Technology Work, Online Presence
Tagged With: Advertising, Internet, Tools

Social Media and Selling – Does it Really Work?

» By Mike Brooks

Social media is all the rage right now and for good reason: We are all social beings and with virtually unlimited access to reviews, opinions, updates, people, information, etc, it would be foolish not to plug into it all and leverage this tool to make connections, make better decisions, learn about companies, products and options, and gain an edge in our personal and professional lives. And we all do. Social media has changed our lives in many ways, and it’s changed the way we make buying … [Read more...]

Filed Under: Internet Marketing, Making Technology Work, Social Media
Tagged With: Business Development, Facebook, Internet, LinkedIn, Social Media, Twitter

So You Think You Have Social Media Covered?

» By Marsha Friedman

Insurance and Social Media - Are You Covered?

I remember when the Internet first gained prominence and it became apparent that having a Web site was essential for any commercial enterprise. Back then, Web designers were not plentiful and few people thought to hire a professional to create a Web site. They felt that ANY Web presence was better than none at all and they found people they knew to help them who were “into the whole Internet thing.” As a PR professional, when I would see a Web site that didn't represent people well or … [Read more...]

Filed Under: Internet Marketing, Making Technology Work, Marketing, Public Relations, Social Media
Tagged With: Facebook, Internet, Public Relations, Social Media, Twitter

Internet Prospecting in 4 EZ Steps

» By Ryan Pinney

In today’s digital age, there is no better prospecting tool than the internet. The internet never closes, never turns off, and never goes to sleep. But to succeed in online marketing and prospecting, you need the right tools. Remember, the goal with online marketing is to direct traffic (A.K.A. Prospects) back to your website, and let them take action on your site. To be successful, Financial Professionals and companies should have a website or blog, Facebook business page, and … [Read more...]