Specialize in Serving Seniors: The Most Lucrative Way to Grow Your Practice

Specialize in Serving Seniors: The Most Lucrative Way to Grow Your Insurance Practice

By holding your life and health insurance licenses, you have the ability — and the choice — to sell any number of a variety of insurance products, including life insurance, annuities, long-term care, Medicare supplements, travel medical insurance, disability insurance, etc. Personally, I’ve chosen to focus the last decade of my career on the sale of fixed annuities — a decision that's certainly served me well. In fact, I have grown our brokerage agency’s annuity division from $10 … [Read more...]

Boomers Will Revolutionize the Medicare & Retirement Health Industry – Are You Ready?

Boomers Will Revolutionize the Medicare & Retirement Health Industry – Are You Ready?

Whether you are currently selling to the retired population or just now looking to do so, it is a great time to be selling products in the Medicare eligible consumer marketplace. Within the coming years we will see an increase of Baby Boomers aging into the Medicare program. It is important to prepare yourself for this tidal wave, which has already begun. To prepare you for the Boomers, I’ve noted what I consider to be the top three focus areas for success. 1.     Your Basic Selling … [Read more...]

A Growing Strategy: Paying for Long-Term Care with Life Policies

Paying for Long-Term Care with Life Insurance Policies

Medicaid was signed into law in 1965 by President Lyndon Johnson as a safety net to provide health care to the indigent and disabled. Over the years it has also become the major payer of long-term care services for the elderly in the United States: More than 10 million Americans now require long-term care annually and Medicaid funds at least two-thirds of all spending for nursing home care today.  In 2009, $240 billion was spent on long-term care services, and Medicaid accounted for 43 percent … [Read more...]

Top 10 Tips for Winning Medicare Marketing

Top 10 Tips for Winning Medicare Marketing in Insurance

Medicare’s enrollment season is about to gear up once again. With compliance scrutiny at an all-time high, a dramatically shortened selling season, Centers for Medicare Services (CMS) Star rating dictating bonus payments and year-round marketing, competing in the Medicare market is no easy task. Add to the mix a surge of baby boomers entering the Medicare marketplace with different shopping and purchasing preferences, and one thing is certainly clear: You better have your Medicare marketing … [Read more...]

Medicare’s Opportunity Index: Sales on the Rise

Insurance News: Medicare's Opportunity Index: Sales on the Rise

The Medicare market opportunity has never been bigger or better. Today, 11.8 million beneficiaries are enrolled in Medicare Advantage plans, approximately 18 million have a Part D prescription drug plan, and another 9.5 million have a Medicare Supplement or Medigap plan. And when you add the 3.6 million baby boomers aging in to Medicare every year for the foreseeable future to the mix, it’s easy to see why. Whether first-time buyers or those switching from one Medicare plan to another, … [Read more...]

5 Things Every Medicare Agent Should Know

5 Things Every Medicare Agent Should Know

The Truth about Modernized Plans, Part B Offsets and Commission Advances You Won’t Hear Anywhere Else If you haven’t heard about the modernization of Medicare Supplement by now, you’re either new to the business or returning from a very long vacation. The landscape was altered on June 1, 2010, and, for the first time since the mid-’90s, we’re seeing a change in the benefit design of Medicare Supplement plans. Many carriers were forced to re-file their plans with refreshed rates and … [Read more...]