The Four Secrets of Leadership

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The Four Secrets of Leadership in Marketing

Can you name the one or two best sales managers, or business owners you ever worked for?  If so, how did they make you feel?  What qualities or traits did they have in common, or which ones do you most try to emulate in your own company? I work with a lot of business owners and managers, and I can tell you that the most successful ones all have at least four core characters in common.  Many of them possess other qualities as well, but these four "Secrets" as I call them are always at the … [Read more...]

Filed Under: Marketing, Public Relations, Top 3 #2
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How is it that the Pen Can be Mightier than Email – and Make a Difference?

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Pen-Can-be-Mightier-than-Email

Today, we often want to communicate with each other in the fastest and easiest way possible, and this means sending off an email or a text. Clearly email and text along with the social media tools are  the best and most popular methods for business communication, yet that there is still a way to combine this and really stand out from the crowd.  Think- how can I differentiate myself. It seems simple, and is even considered as part of the “old days” before we had the technology that we … [Read more...]

Filed Under: Customer Service, Featured Slider, Marketing, Promotion/Advertising, Public Relations
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Build Your Business with Gratitude

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Build-Your-Business-with-Gratitude

File this under “Man Bites Dog.” It’s that unusual. You possibly won’t believe what I’m about to tell you…but it’s entirely true. I was having dinner in Texas recently with Will Heavin, an extremely progressive and successful agency principal in Corpus Christi. When prompted by Tina Durand, his top producer, who was at table with us, Will told me about what he and his agency do to show their appreciation for their primary carrier partner. I was stunned and basically … [Read more...]

Filed Under: Featured Slider, Marketing, Public Relations
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Are Press Release Services Worth It?

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Are Press Release Services Worth It?

Why Free or Low-Cost Press Release Services Might Not Deliver What You Really Want Since the early days of consumerism, there is one catchphrase that is still difficult to deny: you get what you pay for. In the PR business, I've had experience – as have some of my clients – with the free or low-cost press release services that seem to have proliferated all over the Internet. In fact, if you Google press release services, you'll find a wide variety of them. Moreover, a reasonable number … [Read more...]

Filed Under: Marketing, Prospecting Pointers, Public Relations
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So You Think You Have Social Media Covered?

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Insurance and Social Media - Are You Covered?

I remember when the Internet first gained prominence and it became apparent that having a Web site was essential for any commercial enterprise. Back then, Web designers were not plentiful and few people thought to hire a professional to create a Web site. They felt that ANY Web presence was better than none at all and they found people they knew to help them who were “into the whole Internet thing.” As a PR professional, when I would see a Web site that didn't represent people well or … [Read more...]

Filed Under: Internet Marketing, Making Technology Work, Marketing, Public Relations, Social Media
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Public Speaking Tips for Financial Professionals

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Public Speaking Tips for Financial Advisors

If you are like many financial advisors or insurance professionals, the fear of public speaking may be so overwhelming that the mere thought of standing before a group of prospects is enough to cause your belly to ache. While we can't necessarily cure stage fright, the tips in this article are designed to minimize your anxiety and help you become as relaxed as possible when your seminar event begins. Of course, joining your local Toastmasters International is also a great idea! Develop a … [Read more...]

Filed Under: Featured Slider, Marketing, Public Relations, Public Speaking/Seminars, Selling Skills
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