Are Press Release Services Worth It?

» By
pointers

Why Free or Low-Cost Press Release Services Might Not Deliver What You Really Want Since the early days of consumerism, there is one catchphrase that is still difficult to deny: you get what you pay for. In the PR business, I've had experience – as have some of my clients – with the free or low-cost press release services that seem to have proliferated all over the Internet. In fact, if you Google press release services, you'll find a wide variety of them. Moreover, a reasonable number … [Read more...]

Filed Under: Highlight Upper Right, Marketing, Public Relations
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So You Think You Have Social Media Covered?

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socialmedia_covered

I remember when the Internet first gained prominence and it became apparent that having a Web site was essential for any commercial enterprise. Back then, Web designers were not plentiful and few people thought to hire a professional to create a Web site. They felt that ANY Web presence was better than none at all and they found people they knew to help them who were “into the whole Internet thing.” As a PR professional, when I would see a Web site that didn't represent people well or … [Read more...]

Filed Under: Highlight Lower Left, Internet Marketing, Marketing, Public Relations, Social Media
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Public Speaking Tips for Financial Professionals

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publicspeaking_slider

If you are like many financial advisors or insurance professionals, the fear of public speaking may be so overwhelming that the mere thought of standing before a group of prospects is enough to cause your belly to ache. While we can't necessarily cure stage fright, the tips in this article are designed to minimize your anxiety and help you become as relaxed as possible when your seminar event begins. Of course, joining your local Toastmasters International is also a great idea! Develop a … [Read more...]

Filed Under: Featured Slider, Marketing, Public Relations, Public Speaking/Seminars, Selling Skills
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What Can I Expect From My Online Exposure?

» By
internetexposure

It used to be that people went to a neighborhood coffee shop in the morning, with their morning paper under their arm, ordered a large coffee and sat down to read the news of the day. Nowadays, the paradigm has shifted just a bit. Today, they go to a Starbucks with an IPad or smartphone in their pocket, order a large coffee (just to have the barista tell them it’s not called large anymore – it’s called Vente) and sit down to check the headlines on their phone. Years ago, if PR firms got … [Read more...]

Filed Under: Highlight Lower Left, Internet Marketing, Marketing, Online Presence, Public Relations
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Keys to Establishing Your Expert Image

» By
keys_expertimage

It’s 1952. You’ve just opened your business in the downtown of your city. You get your space, put out your sign and wait for the flow of people to walk in. Guess what, people came in and you were a very happy person … as long as you had quality service, friendly staff and competitive prices. Life was good. On occasion Sheriff Taylor or his deputy, Barney Fife, would walk in and say Hi, giving you and your customers additional peace of mind. No matter what your business, the owner … [Read more...]

Filed Under: Highlight Upper Left, Marketing, Public Relations
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Media Exposure is Marketing Gold – If You Know How to Use It!

» By
top3_mediacoverage

At a glance: Implicit media endorsements make you stand out from the competition. It’s not advertising; it’s building credibility. Maximize your exposure by posting it on your Website and sharing it via social media. A colleague of mine, who’s a former newspaper reporter, tells a story about a savvy attorney she knew. He'd tip her off whenever he had a particularly juicy case if she promised to include his name alongside that of his client in her story. Whether he won the case … [Read more...]

Filed Under: Featured Home Ad Top, Marketing, Public Relations
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