How is it that the Pen Can be Mightier than Email – and Make a Difference?

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Pen-Can-be-Mightier-than-Email

Today, we often want to communicate with each other in the fastest and easiest way possible, and this means sending off an email or a text. Clearly email and text along with the social media tools are  the best and most popular methods for business communication, yet that there is still a way to combine this and really stand out from the crowd.  Think- how can I differentiate myself. It seems simple, and is even considered as part of the “old days” before we had the technology that we … [Read more...]

Filed Under: Customer Service, Featured Slider, Marketing, Promotion/Advertising, Public Relations
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Winning Tradition: Building a Brand People Want to Buy

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before the sale

“Some time, Rock, when the team is up against it, when things are going wrong, and the breaks are beating the boys, tell them to go in there with all they’ve got and win just one for the Gipper. I don’t know where I’ll be then, Rock. But I’ll know about it, and I’ll be happy.” These words were made famous in the 1940 Warner Brothers film Knute Rockne, All American, starring Ronald Reagan among others. The movie tells the story of the legendary Knute Rockne, who coached Notre … [Read more...]

Filed Under: Even Before the Sale, Marketing, Promotion/Advertising
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A Back-up Exhibition Objective for Agents and Brokers

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Secret to Tripling Your Referrals from Other Insurance Advisors

Agents and brokers set up a trade show booth to look for new opportunities, find new prospects, and set up appointments. Typically exhibitors who participate in face-to-face events such as trade shows, consumer and mall shows that attract the end user are looking for the fastest pay-off and an immediate method of gauging their Return on Investment. But, the challenge at these events is that while many of the attendees have real insurance needs, some may not be ready to sit with you and … [Read more...]

Filed Under: Pick Right, Promotion/Advertising
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Public Speaking for Producers: The Original Social Media

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Public Speaking for Producers: The Original Social Media

You’re blogging. You’re tweeting. You’re linked in. You’re creating videos and articles and ezines. All of that is great but let’s not forget that social media is – first and foremost – social! It’s personal. And that person is YOU. The ultimate test of a thought-leader is the answer to one simple question: When you open your mouth, do people listen? Online, offline, in person, via email, via Skype, on Slideshare, on YouTube. The media doesn’t matter. The messenger (aka … [Read more...]

Filed Under: Marketing, Promotion/Advertising
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Is It Time To Stop Blaming The Economy?

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Is It Time To Stop Blaming The Economy?

Every day, I hear self-employed professionals blaming the economy for their business woes. "People aren't buying right now," they say. Or, "With the economy this bad, I can't..." Or, "When the economy improves, I'll..." But what if the economy doesn't improve any time soon? What if the conditions we are experiencing now are the new conditions for the foreseeable future? What might that suggest about how you should be marketing your business? At the close of 2007, the U.S. and many other … [Read more...]

Filed Under: Marketing, Promotion/Advertising
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How to Reach the Untouchable 87%

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Reach-the-Untouchable 87% in Marketing

Many recent studies have found that most retirees do not respond to seminar marketing.  Depending on the study you look at, only 13% of retirees will ever attend a seminar. This fact has been staring us in the face for years now, and we’ve been ignoring it. We only get a 1% response rate to our mailers (if we’re lucky).  People that attend tell us that they have been to 5 or 6 seminars over the last year or so. That means it’s the same small percentage of retirees attending seminars over … [Read more...]

Filed Under: Featured Slider, Marketing, Promotion/Advertising, Public Speaking/Seminars, Selling Skills
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