It Pays to Go the Extra Mile

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It Pays to Go the Extra Mile

The most successful companies and the highest paid salespeople place great value on developing lifetime relationships with their customers and actively look for opportunities to render service above and beyond their customers' expectations. In today's competitive marketplace, your customers are aggressively prospected and their loyalty cannot be taken for granted. Customer-focused companies and individuals recognize that relationship building and follow-on service are critical components for … [Read more...]

Filed Under: Bottom #1, Customer Service, Marketing

Speed Is Life: The Key to Outstanding Sales and Customer Service

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sales tips

For a fighter pilot in combat, speed is everything.  It improves maneuverability, allows faster target engagement, and it can be ‘converted’ to a higher altitude for better situational awareness of the battlefield. Speed is also essential when aborting a mission or avoiding a formidable threat. Speed can sometimes even save your life. That’s why we have a saying in the jet fighter community: Speed is life.  Those three simple words took on a new meaning for me in April of 1999, and … [Read more...]

Filed Under: Customer Service, Marketing, Sales Tips
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Improve your trade show bottom line

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Your exhibition bottom line is the number of quality leads you obtained. Over the years, The Center for Exhibition Research (CEIR)[1] has published some amazing research. Everyone involved in the exhibition industry aught to be a fan of this association. Past CEIR publications have shown the value of face-to-face marketing as well as solid information that brings home some of the shortcomings of exhibitors. One such recent research study was entitled “Exhibitor Sales Lead Capture and … [Read more...]

Filed Under: Marketing, Pick Right
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9 Tips on Relationship Building – Both In Good Times and Through Turbulence

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9-tips-on-relationship-building

As Dickens said in A Tale of Two Cities, "It was the best of times, it was the worst of times" We are all aware of the current economic conditions and while I am a true believer of continually nurturing and building our relationships—now more than ever is the time to jump-start your system and to consistently put your tactics and strategies into motion 24/7. The relationships we build and nurture are the ones that are there for us no matter what-because we have been there for them. Think … [Read more...]

Filed Under: Client Acquisition, Marketing
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How is it that the Pen Can be Mightier than Email – and Make a Difference?

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Pen-Can-be-Mightier-than-Email

Today, we often want to communicate with each other in the fastest and easiest way possible, and this means sending off an email or a text. Clearly email and text along with the social media tools are  the best and most popular methods for business communication, yet that there is still a way to combine this and really stand out from the crowd.  Think- how can I differentiate myself. It seems simple, and is even considered as part of the “old days” before we had the technology that we … [Read more...]

Filed Under: Customer Service, Featured Slider, Marketing, Promotion/Advertising, Public Relations
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Winning Tradition: Building a Brand People Want to Buy

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before the sale

“Some time, Rock, when the team is up against it, when things are going wrong, and the breaks are beating the boys, tell them to go in there with all they’ve got and win just one for the Gipper. I don’t know where I’ll be then, Rock. But I’ll know about it, and I’ll be happy.” These words were made famous in the 1940 Warner Brothers film Knute Rockne, All American, starring Ronald Reagan among others. The movie tells the story of the legendary Knute Rockne, who coached Notre … [Read more...]

Filed Under: Even Before the Sale, Marketing, Promotion/Advertising
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