Producers eSource Insurance Selling Tips & News
The Insurance Agent's Resource
As we move into the middle of 2013 it is now pretty obvious that a high percentage of insurance agencies not only use Facebook, but use it strategically to generate referrals via their current book of business. The formula is pretty simple; get as many of your current clients as possible to “Like” your Facebook page. This allows them to potentially receive your daily posts. Next you post four or five days a week, with the goal that your clients will “interact” with your posts. … [Read more...]
Social media is all the rage right now and for good reason: We are all social beings and with virtually unlimited access to reviews, opinions, updates, people, information, etc, it would be foolish not to plug into it all and leverage this tool to make connections, make better decisions, learn about companies, products and options, and gain an edge in our personal and professional lives. And we all do. Social media has changed our lives in many ways, and it’s changed the way we make buying … [Read more...]
Whether one wants to recognize it or not, Facebook has exploded as a key marketing tool for anyone who wants to have strong brand recognition. With over 70% of all insurance agencies using social media, it has gotten far more competitive and harder to generate results. Hopefully though, by this point in time you understand enough of about Facebook that you recognize that you can grow a large distribution of “Fans” fairly easily. When marketing or “posting”, those fans become your … [Read more...]
You’re busy, too busy. Your email is stacked up, the light indicating your office phone has voicemail messages waiting blinks incessantly, you don't even want to think about your mobile voicemail – and then it happens, a quick buzzing on your mobile phone. Within seconds, you find yourself looking at your latest text message, and just like that, they have your attention. You just became a statistic of the mobile marketing medium. What is mobile marketing you ask; it is often thought … [Read more...]
One thing we can all agree upon is the insurance industry is getting more and more competitive. In the past the formula for success was being a great salesman, knowing the products and offering great customer service. This led to referrals and a growing insurance agency. In 2012 you still have to do all of the above at a high level, but you also have to become more of an entrepreneur than ever before. This means creating a marketing game plan, making your agency more efficient and being … [Read more...]
I remember when the Internet first gained prominence and it became apparent that having a Web site was essential for any commercial enterprise. Back then, Web designers were not plentiful and few people thought to hire a professional to create a Web site. They felt that ANY Web presence was better than none at all and they found people they knew to help them who were “into the whole Internet thing.” As a PR professional, when I would see a Web site that didn't represent people well or … [Read more...]
Average producers are like cab drivers. Cab drivers run the meter. They … [Read More...]
Taken from Mike Steranka’s eBook – How to Gain the Unfair … [Read More...]
Today, we often want to communicate with each other in the fastest and … [Read More...]
One problem with life insurance is that as one ages, increasing mortality … [Read More...]
How do you think most people would answer the following question: “If … [Read More...]
On January 2, 2013 the American Taxpayer Relief Act (ATRA) was signed into … [Read More...]
Over the last 17 years of working in the financial services industry, … [Read More...]