The Insurance Agent's Resource
In today’s digital age, there is no better prospecting tool than the internet. The internet never closes, never turns off, and never goes to sleep. But to succeed in online marketing and prospecting, you need the right tools. Remember, the goal with online marketing is to direct traffic (A.K.A. Prospects) back to your website, and let them take action on your site. To be successful, Financial Professionals and companies should have a website or blog, Facebook business page, and … [Read more...]
It used to be that people went to a neighborhood coffee shop in the morning, with their morning paper under their arm, ordered a large coffee and sat down to read the news of the day. Nowadays, the paradigm has shifted just a bit. Today, they go to a Starbucks with an IPad or smartphone in their pocket, order a large coffee (just to have the barista tell them it’s not called large anymore – it’s called Vente) and sit down to check the headlines on their phone. Years ago, if PR firms got … [Read more...]
Google recently made a major announcement that has the potential to dramatically change the online marketing world and put another few extra billion dollars into the pockets of Google executives. What this announcement means to you and pretty much everyone else online, however, could have a much more far-reaching impact. The announcement was that Google is integrating all of its disparate privacy policies from across all Google products. Who cares—if you’re like most, you never read those … [Read more...]
In a perfect world, every email we send to a potential client would be read and responded to right away. Unfortunately, many of our prospects are too busy to even look at all the messages they receive, much less act on them. By avoiding the most common mistakes other people make, savvy sellers like you can move their way to the top of the inbox, and fill their sales funnels with new leads. In fact, Sheila, one of our clients, recently reported that she got a response from a top prospect … [Read more...]
Except for business owners living in caves (I don’t know of any), explaining the importance of showing up on the 1st page of a Google Search is probably unnecessary. So at the risk of tipping the Geico Caveman over the edge, let’s briefly cover two main reasons any business would want to show up front and center on the consumer’s computer screen: Referrals and Search. Referrals Many businesses rely on referrals, but today’s referrals rely on the Internet. A few years ago, some of … [Read more...]
Before you start to read this article on social media look into the mirror and ask yourself these three questions. (1) Am I satisfied with the results our insurance agency website has supplied over the years? (2) Did we ever have a game plan to generate consistent traffic to the website? (3) Did we just have a website to have a website? Five to ten years ago if your insurance agency had a website, it likely had no purpose other than being a virtual billboard. However, it presented your … [Read more...]
