A Facebook Marketing Strategy for Insurance Agents

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technology

Whether one wants to recognize it or not, Facebook has exploded as a key marketing tool for anyone who wants to have strong brand recognition. With over 70% of all insurance agencies using social media, it has gotten far more competitive and harder to generate results. Hopefully though, by this point in time you understand enough of about Facebook  that you recognize that you can grow a large distribution of “Fans” fairly easily. When marketing or “posting”, those fans become your … [Read more...]

Filed Under: Highlight Lower Left, Internet Marketing, Social Media
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So You Think You Have Social Media Covered?

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socialmedia_covered

I remember when the Internet first gained prominence and it became apparent that having a Web site was essential for any commercial enterprise. Back then, Web designers were not plentiful and few people thought to hire a professional to create a Web site. They felt that ANY Web presence was better than none at all and they found people they knew to help them who were “into the whole Internet thing.” As a PR professional, when I would see a Web site that didn't represent people well or … [Read more...]

Filed Under: Highlight Lower Left, Internet Marketing, Marketing, Public Relations, Social Media
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Internet Prospecting in 4 EZ Steps

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internetprospecting_slide1

In today’s digital age, there is no better prospecting tool than the internet.  The internet never closes, never turns off, and never goes to sleep.  But to succeed in online marketing and prospecting, you need the right tools.  Remember, the goal with online marketing is to direct traffic (A.K.A. Prospects) back to your website, and let them take action on your site. To be successful, Financial Professionals and companies should have a website or blog, Facebook business page, and … [Read more...]

Filed Under: Featured Slider, Internet Marketing, Marketing, Online Presence, Promotion/Advertising, Social Media
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Your Insurance Website, The New Business Card

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inswebsitebuscard2

In today’s technology driven world, I am often surprised to hear financial professionals say “I don’t have a website yet, but will probably get one soon” or even worse “I don’t need a website because…”  In today’s world of instant gratification, not having a website is like not having a business card or better yet a telephone – it is expected that you, as a professional, have one.  In short, it is a must for the serious business or financial professional looking to market, … [Read more...]

Filed Under: Featured Slider, Internet Marketing, Marketing, Promotion/Advertising, Social Media
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Social Media in the Sales Process – Does It Really Work?

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socialmedia_sales

Social media is all the rage and for good reason: We are all social beings and with virtually unlimited access to reviews, opinions, updates, people, information, etc, it would be foolish not to plug into it all and leverage this tool to make connections, make better decisions, learn about companies, products and options, and gain an edge in our personal and professional lives.  And we all do. Social media has changed our lives in many ways, and it’s changed the way we make buying … [Read more...]

Filed Under: Client Acquisition, Highlight Lower Left, Internet Marketing, Prospecting/Referrals, Social Media
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What Can I Expect From My Online Exposure?

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internetexposure

It used to be that people went to a neighborhood coffee shop in the morning, with their morning paper under their arm, ordered a large coffee and sat down to read the news of the day. Nowadays, the paradigm has shifted just a bit. Today, they go to a Starbucks with an IPad or smartphone in their pocket, order a large coffee (just to have the barista tell them it’s not called large anymore – it’s called Vente) and sit down to check the headlines on their phone. Years ago, if PR firms got … [Read more...]

Filed Under: Highlight Lower Left, Internet Marketing, Marketing, Online Presence, Public Relations
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