I attach this flyer to the life insurance policies that I deliver. It’s a reminder for clients when they pull that policy out some time in the future of why they made the decision to buy in the first place—it was for love.
This year, the Insure Your Love resources are designed and categorized around specific life stages. People often buy life insurance when a life event brings the need front and center. New parents, growing families, couples ready to retire … there are specific resources—from flyers, to videos, to social media graphics—that you can use to reach out in a low-key way. Plus, all Life Happens materials are neutral, third party, with no sales language, making them a great way to start a life insurance conversation.
All the materials are available through the new Life Happens Pro online platform, which allows you to easily customize the flyers, embed videos on your website, create an email marketing campaign, and much more. I encourage you to check it out, and take advantage of the 30-day free trial.
While the campaign “launches” in February, and Valentine’s Day is a great opportunity, you can use these resources any time of the year. People buy life insurance because they love someone. When is that sentiment out of season?
I hope you take this opportunity to start the year strong with Insure Your Love. I’m excited to see how you put these resources to work in your business. I’d love to hear from you.
Latest posts by Marvin Feldman (see all)
- Watch: Best Practices for Success in Your Business [from Life Happens] - March 6, 2017
- What’s Love Got to Do With Life Policies? - January 10, 2017
- Danica Patrick Has Got Your Back With This PSA on Life Policies - July 8, 2016