What’s love got to do with life insurance? Actually, a lot. People buy life insurance because they love someone and want to make sure their loved ones would be OK financially if they were to die prematurely.
That’s why the nonprofit Life Happens created the “Insure Your Love” marketing campaign around the February timeframe. Now in its eighth year, “Insure Your Love” does two things really well. First it provides any agent or advisor with a turnkey marketing campaign that they can put into use immediately—no prep needed. Second, it ties a traditionally somber topic, life insurance, to something that everyone is interested in: love.
How much easier is a conversation about life insurance if we begin that conversation talking about love and loved ones?
Here’s the Resource I Love to Use
It’s also a good way to keep the life insurance conversation going. There is one Life Happens “love” flyer that I use in my practice: the “Because He Loved Me” poem. It’s a heartfelt thank-you from a wife to a husband who has died for all he had done. And while life insurance is never mentioned by name, it’s understood that this gift of love from her husband has helped her remain in her world.
Latest posts by Marvin Feldman (see all)
- Watch: Best Practices for Success in Your Business [from Life Happens] - March 6, 2017
- What’s Love Got to Do With Life Policies? - January 10, 2017
- Danica Patrick Has Got Your Back With This PSA on Life Policies - July 8, 2016