Jim Ruta is a passionate life insurance industry promoter, speaker, writer and media commentator with deep roots as an agent and agency leader. No one knows more about running a successful life insurance business. Advisors know Jim from his best-selling books, online videos, magazine articles, mentor program and conferences including the Main Platform of MDRT.He is a shareholder of InforcePRO Software, the online life policy service and sales engine. Jim is a member of NAIFA, GAMA International and Advocis. He is a co-founder of the Canada Sales Congress. Learn more at www.jimruta.com, www.InforcePRO.com, www.AdvisorCRAFT.com and www.RutasRules.com.