You can make HUGE money with below average marketing. Marketing that only works “okay” … bringing you only a couple of prospects a month. Marketing that costs very little. Marketing that most advisers would poo poo. I’ve seen it done. (And I’m going to give you all those resources, for free, at the end of this article.)
How can below average marketing be so successful, you ask? By systematizing it.
Frank, an advisor in Wisconsin, is a great example of this. He’s older… he likes his leisure time. He doesn’t want to do seminars or run around trying to find new clients. So for the last five years he’s simply had 11 mini-marketing programs running in the background. Doesn’t take him and his assistant but a few hours a month to keep them running.
And here’s the kicker… all these mini-marketing programs suck! None of them work very well. Any one of the marketing programs, by themselves, only brings in maybe one new client every couple of months. But TOGETHER they bring in on average 5 new clients a month… and it costs him less than $250/mo. total!
If you’ve been frustrated with your marketing… with all the promises that have been made to you about marketing that is guaranteed to work… and then doesn’t… have you ever sat down and wondered why it isn’t working? Seriously, even if you used every single marketing program out there—do you think you’d be floating in hundreds of qualified prospects—based on the results you’ve seen recently?
And here’s the crazy part, even though all these marketing techniques and systems are available, do you know what most advisors spend an overwhelming amount of time on? Looking for the next miracle marketing cure! Is that crazy…or what? If all of these methods are failing horribly, shouldn’t the first thing you do is try to find out why?
If you know why something isn’t working, doesn’t that give you a short cut to fixing what’s broken? And then getting it working again?
If a key doesn’t work in a rental car, would the best solution be to jump from one car to another car until you try all 100 cars in the lot? Or, would it make sense to figure out why the key wasn’t working in the first place. Maybe go back to the person that gave you the key and ask why it isn’t working.
If they can’t answer that question, would you become frustrated?
Isn’t that what’s happening with your marketing? You ask why your marketing isn’t working, to the people who sold it or “gave” it to you in the first place and do they tell you why… or do they shrug their shoulders?
So here’ my question to you…
Is Doing more of what’s Not Working… A Smart Investment of Your time and money?
The solution to your marketing problems is not to simply do more of what’s not working— if you were to look at our behavior, wouldn’t you call that insanity?
“Doing the same thing over and over and expecting different results”
All of the marketing works… if done correctly and consistently.
We’ve all heard the famous story about when political strategist James Carville marched up to a chalkboard at Clinton’s campaign headquarters and wrote, “It’s the economy, stupid!”
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