Back in 2007, I received an invitation from a colleague asking me to join him on his LinkedIn network. At that time, I hadn’t heard about the social network so I ignored the request. Soon after, more invites began to pour into my inbox from numerous other colleagues. Intrigued, I decided it was time to say, “Sure, let’s get LinkedIn.”
I didn’t give it much thought. I simply accepted the invitations, but still wasn’t quite clear on the value of the network and how it would benefit me. That’s when I started asking questions. Curious, I contacted a colleague and asked why he liked LinkedIn.
He said there was value in connecting with others, starting conversations and he’d even gotten new business this way! With that feedback, I took a different approach, optimized my profile and started getting more involved.
Sound familiar? Are you confused about LinkedIn?
When the topic of LinkedIn comes up today, many insurance agents say “A friend or colleague invited me so I said “yes,” but I’m not really sure what to do next.”
I want to change that. I want to clear up the confusion so you can leverage the lead-generating power of LinkedIn.
Currently, with more than 430 million members (it was 75 million in 2010) in over 200 countries, LinkedIn is the world’s largest professional networking site. By interacting with members, via groups and discussions, you give other like-minded professionals (and prospects) the opportunity to get to know, like and trust you – three vital keys to building successful relationships.
Before that can happen, you need a robust LinkedIn profile — one that encourages someone to reach out and engage with you.
Essential Tips to Optimize Your Profile with Keyword Phrases
Creating your professional profile is more than just posting your resume. Similar to your website, when you’re writing content, it’s important to utilize keyword phrases in your profile. After all, when prospects or colleagues are searching for an insurance agent, you want your profile to show up high on the LinkedIn results list.
However, if your profile simply says “Insurance agent with ABC Company” you’re limiting your ability to be found. As you can imagine “insurance agent” is a broad search term and if the “ABC Company” is not a well-known insurance brand, it’s another phrase that won’t serve you well in a search.
Think about keyword phrases that a prospect would use to find someone like you when they don’t know your name or your company’s name. Would it simply be insurance agent? Or would it be “insurance agent specializing in long term care,” “insurance agent helping seniors with Medicare” or “San Diego insurance broker”? Get the picture?
Want to join Debra's LinkedIn network? Visit her at Debra Jason and be sure to personalize your request so she knows that you read her article here on Producers eSource.
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- Tips for Creating a Robust LinkedIn Profile that Will Generate Leads - July 8, 2016