At Life Happens, we’re doing things a bit differently this year for Life Insurance Awareness Month (LIAM) in September. We want people to take stock of the risk they’re taking by not protecting their loved ones with life insurance.
To help us get that message out, we’re pleased to have professional race car driver Danica Patrick as our LIAM spokesperson. (And as a lifelong gearhead, I’m personally thrilled!) Her message is simple, “Driving racecars is risky. Not having life insurance is riskier. It means leaving your loved ones to suffer financially if something happened to you,” she says.
But her passion for life insurance goes much deeper than that. Both her parents lost their fathers when they were teens. Neither had life insurance. Danica’s mom was one of five kids and remembers her mom—Danica’s grandmother—having to sell off most of the family farm as a result. Here’s what she has to say to all of us who work in this industry to make sure something similar doesn’t happen to other families. Watch:
And her family is certainly not unique. A third of all U.S. households would have immediate trouble paying for living expenses if their primary wage earner died unexpectedly, including a quarter of those with life insurance and half of those without any life insurance. Half of U.S. households would feel the financial impact from the loss of their primary wage earner in just six months, according to the 2016 Insurance Barometer Study by Life Happens and LIMRA.
That means we have a lot of work to do. Danica’s got your back during LIAM and so does Life Happens. When we conceived of LIAM 12 years ago—and every year since—we wanted to make sure that we not only educated consumers directly, but gave everyone in the industry ready-made resources to get the word out to those consumers as well. Life Happens can reach a large number, but with all of us together, we can reach the whole country!
To do that, we have suite of turnkey LIAM resources, many featuring Danica and her wise advice, including her public service announcement (PSA). It won’t take you much time at all to pull together a comprehensive LIAM campaign using these tools—from digital flyers to videos to 30 days of prewritten social-media posts. You can access them at www.lifehappens.org/liam. And remember, if you sign up for Life Happens Pro (www.lifehappenspro.org), you can also personalize the resources with your contact info, embed that great PSA on your website and basically have a full-scale LIAM marketing department at your fingertips.
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