At Life Happens, we’re doing things a bit differently this year for Life Insurance Awareness Month (LIAM) in September. We want people to take stock of the risk they’re taking by not protecting their loved ones with life insurance.
To help us get that message out, we’re pleased to have professional race car driver Danica Patrick as our LIAM spokesperson. (And as a lifelong gearhead, I’m personally thrilled!) Her message is simple, “Driving racecars is risky. Not having life insurance is riskier. It means leaving your loved ones to suffer financially if something happened to you,” she says.
But her passion for life insurance goes much deeper than that. Both her parents lost their fathers when they were teens. Neither had life insurance. Danica’s mom was one of five kids and remembers her mom—Danica’s grandmother—having to sell off most of the family farm as a result. Here’s what she has to say to all of us who work in this industry to make sure something similar doesn’t happen to other families. Watch:
And her family is certainly not unique. A third of all U.S. households would have immediate trouble paying for living expenses if their primary wage earner died unexpectedly, including a quarter of those with life insurance and half of those without any life insurance. Half of U.S. households would feel the financial impact from the loss of their primary wage earner in just six months, according to the 2016 Insurance Barometer Study by Life Happens and LIMRA.
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