If you are looking for information or need to know how to do something, where do you go? If you are like most people, you go to the internet and search for it. What are the top two search engines? You probably guessed the #1 search engine, Google. But did you know the second biggest search engine is YouTube… way ahead of the next biggest search engine, Yahoo.
So how many people are viewing YouTube videos? A recent ComScore study found that 167 million people regularly view online videos in the US. YouTube actually gets 41 million views an hour!
Are you capitalizing on this? Video engages people. It is totally different from text. More and more people prefer to get their information via video. Book, magazine and newspaper sales are down, but video usage is way up and climbing.
But Does It Work For Business? Yeah, but the only thing people are looking at on YouTube is LOL Cat videos, right? Wrong.
Study after study has shown that video boosts customer interaction, drives sales, increases referrals and builds brand. According to marketing research giant, Marketing Sherpa, 95% of all companies using video are happy with the results…
Is there any other type of marketing that Gets that kind of thumbs up?
Another recent study found that sales reps saw their close rate go up y 20% when they played a video at the beginning of their presentation.
If you use YouTube in the right manner, you will reach people that are unreachable in any other manner. Because of the emotional power video offers, YouTube is an excellent tool to use to help potential clients in your community to find you. Video puts a face, voice and personality into the heart of what you do… you are no longer just some other advisor out there. It personalizes your practice.
Video is engaging and more importantly, persuasive… think about what just a 10 second sound bite can do for a political candidate. It can make or break them… does the written word have that kind of power today?
It’s too hard… I don’t know how—you’re just about to find out how easy it really is
What would I say? I’m not a very good speaker. It’s complicated shooting a video and putting it on YouTube… I have no idea even where to begin!
All of these concerns are valid… however, technology has made shooting and loading video to YouTube, so easy, 8 year olds are doing it. And as far as what to make your video about—I’m going to give you a ton of ideas in a minute. Believe me, you can do this!
You see, the secret to the success of YouTube is its sincerity and believability. It’s not produced with 6-digit budgets… there are no movie experts giving directions… it’s just real people putting themselves out there. That’s why people love it!
So you can relax. Don’t worry if you stutter a bit or use um’s or er’s. People don’t care as long as the information is good. It can actually work in your favor because it makes you look more genuine. Now of course, it you are totally tripping over yourself, just re-film (you’re going to see here in a minute that your videos should be no longer than 3-minutes—so re-shooting isn’t a big problem).
Where to Begin. We’ll get into a bunch of things that you can cover in your video in just a minute, but before you do anything, you need to be clear on what it is that you want to accomplish with your video. Is it to:
- Gain credibility by showing your knowledge?
- Get people to go to your website?
- Get people to email you a question?
- Get people to Google you?
- Get people to subscribe to your YouTube channel, blog or newsletter?
I know you are looking for quick results like tons of people calling for an appointment… but the only way that can happen is if you have a killer Elevator Statement. Video in and of itself is not designed to create appointments or calls, but video that contains a great unique selling proposition (USP) can bring in appointments.
If you tag each of your videos with a killer USP with contact information, you will hear from people. The more videos you record and the better your information or value is, the more people will call you. And remember, video and a USP enhances any other marketing that you are doing, as well.
What Should Your Video Be About? The first thing to remember is to avoid any video that feels or sounds like self-promotion. Remember, people don’t really care about you… they only care about themselves and their own problems. You should concentrate on videos that provide value to the viewer and your clients.
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