Fast. Simple. More. Next! Those are necessary watch words for any insurance professional that wants to succeed today. You can still only see so many people in a week so what can you do to generate more business faster? eApps have been touted as one solution but…with mixed acceptance. They have really advanced though and in some cases they truly can propel your business to higher levels. How and why?
To answer that we sat down with Sean Shotzberger, Regional Sales Manager at Sagicor Life Insurance Company. He’s shown hundreds of agents that the right eApp can be a solution to propelling their business expansion…let’s ask Sean some questions.
PeS, Darling: Can you summarize for us how you feel an agent will increase his business and efficiency by using an eApp?
- You can make telephone sales and not have to do face-to-face meetings.
- It’s easier than paper apps. Easy to learn and use, if it’s the right eApp.
- It helps to facilitate more sales to the underserved and underinsured markets.
- Because it is fast and easy and can be done on the telephone, it can increase sales volume.
- It saves your large and small clients time and they appreciate it.
PeS: Sean, you mentioned it facilitates more sales to the underserved and under-insured market as well as increases sales volume, how can an eApp accomplish that?
SS: Premium for a term product could be about $300, which, as most agents would agree, is not exciting – especially when you factor in things like back office support and the time it takes to meet with clients.
eApps can help an agent broaden his reach by providing a way to access underserved and underinsured markets in a way that is more cost effective. You can “meet” with many different clients across the country from practically anywhere because there are no face-to-face requirements.
Also, because eApps are processed faster, selling volume becomes easier. For example, an agent can submit many more applications in a day with an eApp than he could with a paper app. And, the time an agent saves in writing just one eApp, can now be directed to his other obligations. He uses a minimum amount of time for one application so it doesn’t affect his normal schedule, yet another policy was written.
…“meet” with many different clients across the country from practically anywhere because there are no face-to-face requirements.
PeS: What do you mean by “making telephone sales”? Are you referring to a phone room type operation or anyone making sales?
Latest posts by Yvonne Darling (see all)
- eApps. Can They Be an Answer to Writing More Business? - April 12, 2016