How Joe “met” enough people to make it into Guinness Joe said it simply, “Do Something.” Never be sitting around wishing you had somebody to see…do something. Here are the things Joe did:
- Called people
- Wrote people notes
- Handed out business cards…everywhere!
Call People –It’s free
- Call your clients to check in and share an idea or ask if they know anyone that needs your “elevator speech”.
- Call your prospects with an idea or how they can protect or capitalize on something in the news.
- Call your clients’ CPA with an idea and make sure they have everything they need from you for tax season.
- Call your clients’ attorney to ask if they think any of your mutual client’s affairs should be updated.
- Call local business owners with an idea to help them with their business
- Get a list of people not on the do-not-call list and call them… just do something!
Email –It’s free… and Joe didn’t have the advantage of being able to do this!
- All of the above, plus
- Email journalists with comments and compliment them about a story they did.
- Email your buddies in the industry for ideas to help their clients.
Write notes –All containing your elevator speech on the back of the card.
- Every client’s anniversary with my firm
- Every birthday I could find… prospect and client
- Thank you for attending
- Thank you for a referral
- Thinking about you
- Saw this idea and thought about you
- Saw you in the paper, here’s a clipping
- Happy Thanksgiving, 4th of July and Easter
- Have a safe Memorial Day and Labor Day Weekend
- Merry Christmas
- Happy Hanukkah
- Funny riddle or joke I heard—I usually tie these to a holiday like Halloween or St. Patrick’s day
- Handwritten note on top of a copy of an article
- Handwritten note on account summaries
Congratulations on an achievement or milestone
- Happy Retirement
- And all sorts of fun and crazy cards
Business Cards – here’s a quote out of Joe’s book, “How to Sell Anything to Anybody.” “If I had to pick just one thing to get business, I would probably pick my business card. Just about every salesman has business cards. But I know a lot of them who don’t go through a box of 500 in a year. I go through that many in a good week.” He handed them out everywhere he went:
- Every meal out…along with the tip went his business card
- Every bill he paid… a biz card went in
- Every time he had to write some info down for something, he wrote in on his biz card
- Every time his football team scored a touchdown… he threw up a handful of biz cards. Crazy? Maybe, but it worked.
- Every time he bought something… he handed the salesperson a biz card.
- Every time he walked by a bulletin board (hardware store, school, health club, Panera’s, etc.) a business card went on it.
- Talk to someone on the plane… handed them a business card
- Help someone on the street… a business card
- Every business that has a business card “contest bowl”… in goes a business card
- See somebody in the paper…cut out the article and send it to them with, you guessed it, a business card.
What if you only got one sale for every thousand cards you handed out? Really nice business cards are about $20 per thousand. What do you make on a new client?
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