Have you ever wondered why one of your competitor’s website comes up on an internet search and yours doesn’t? It’s because of two factors…
- Content—they may have a site rich in content that mentions the same words the searcher is looking for like—stocks, mutual funds, tax help, financial advice, 401k, etc. This enhances their SEO ranking. It’s not an easy thing to do…
- Online Directories—this ends up much easier to do and doesn’t cost a cent.
Definition of Online Directory—A website submission service where your website is added to its corresponding category which enhances your site’s visibility and makes it easier for the search engines to list your website.
There are over 300 million web searches a day and about half of those searches are people looking for local businesses to address their needs. That is why you must direct at least some of your marketing effort to making yourself easy to find on the internet.
After you have your website up (this guide assumes you already have a website, if not, get one), your next step to online presence and getting your website found is getting listed in online directories.
Being listed in several online directories including Google, Yahoo and Ask.com will make it possible for your website to come up when someone in your geographic area is searching for a financial advisor or a financial topic. The more directories in which you are listed the more likely this is to occur.
The great thing about this is its extremely forward thinking marketing…how many people own smart phones? How many of those people use those smart phones to search for things they are looking for? What other types of marketing are capitalizing on this trend?
This type of marketing doesn’t have to cost you a cent. Now, don’t get me wrong, there are hundreds of companies that would love to charge you all kinds of money for what you can do yourself, for free. If you are already successful and time is more precious than money, then by all means hire one of these online marketing companies to assist you…if however, you have some time to invest in your online image…this guide will get you started.
How Do You Stand Out From the Other Websites?
While using this Digital Online Directory technique over time will move your website up to the top of the search engines…you will still be one of maybe 15 websites listed on the first page of the search. You MUST have a way to stand out from all of the other links on the site.
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