Obviously there are many insurance agents and agencies that have become very successful using social media to grow and retain their insurance business. However, believe it or not, there is still a large percentage of agents that let their “personal feelings” toward social media hold them back from marketing their businesses and retaining their current clients.
Social Media for your insurance business is really two simple things. (1) Getting as many people as possible to follow your branded business pages. This becomes your distribution channel. (2) Consistently posting unique content that projects you to be the insurance expert or guru to your social media distribution. It’s very much like drip email marketing used to be. Again the key being a high percentage of people are addicted to social media and pay attention to it, this makes your efforts worthwhile.
Unfortunately, some agents can get sucked into the “gossip” that is occurring and they fail to realize the potential for getting people to talk about them and the services they offer. I’ve had many conversations with agents who say they won’t use Facebook or Twitter because they can’t stand all the nonsense posted. The reality is, there is a lot of nonsense posted, however a great entrepreneur has the ability to understand that’s what draws the crowds to these places in the first place. You just have to ignore it and focus on what you’re projecting out to everyone’s newsfeeds.
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