There are a few objections that seem – at first glance – almost impossible to overcome: “I want to think about it,” is one of them – but a close second has to be the “I’ll have to speak with….” someone else – a supervisor, regional manager, spouse, etc. In this case, like the one before it, the prospect isn’t objecting, per se, but they aren’t saying yes either. In both cases, however, they are stalling the sale and if your experience is like many others, then you know that a stalled sale often doesn’t close. So what to do?
First of all, I hope you anticipated this stall and even gained some insight and leverage for it by uncovering it during the qualifying stage. A simple question like, “And besides yourself, who weighs in on the decision on something like this,” would be enough to expose who all is involved in the decision process. Once you do, you can use any of the layering questions I’ve written about in other articles.
But if you have found this out and you still get this stall when you ask for the deal at the end of your presentation, then you don’t want to say what 80% of your competition says when they get this objection which is, “When should I check back with you?” Instead, you’ll want to begin to delve into the stall and gain more insight into whether it’s something that will potentially kill the deal, or if you can learn enough about the other person or process to properly access if this has the potential to turn into a sale and what it might realistically take to do so.
So the key to this stall is to begin questioning your prospect to learn as much as you can about the other person’s buying motives and their process. As you begin asking some of the questions below, you’ll find that the more information they have about the other person’s process, the more likely it is they are involved in the buying decision, and the less they know, the less involved they generally are and, unfortunately, the less likely it is they can influence them. Choose any of the questions below and use as many of them as appropriate. As always, spend some time to customize them to fit your product or service and your personality.
Objection: “I’m going to have to speak with my regional manager”