As a financial advisor, how you describe what you do, can be the difference between a quick sale… and a quick exit.
When you have an astoundingly interesting elevator speech, you can hook people instantaneously. Your goal is to get them to say, “How do you do that?”
If you think about it, as a financial advisor or insurance agent, how do people know what you do? You don’t wear a label they can read that tells them what you do…and if you let them make up their own minds about what you do…they are probably going to lump you together with all of your competition!
The reason an “elevator speech” is called an “elevator speech” is because it should take no more than the time one might have with someone in an elevator. If it takes you much more than 30 seconds your elevator pitch is too long and you may have just lost your chance.
Now an elevator speech is not “I’m a financial advisor” or “I’m a retirement specialist” which makes you sound like every other financial advisor or insurance agent they’ve ever met. It doesn’t say anything about you. Conversation is over.
You use the elevator statement to immediately differentiate yourself from all of your competition. Get people to understand in 30 seconds that they don’t want to speak to you more… but absolutely NEED to speak to you more as their Financial Advisor. You can best accomplish this by sitting down and creating your own killer elevator speech using the process outlined below or any other process that helps describe what you do in a manner that shows why you are different from your competition.
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