Have referrals to your business dropped off over the past two years?
Are standard “always worked before” advertising methods less effective?
Is the 100 calls = 10 appointments = 1 sale formula less accurate?
Are outbound phone calls more effectively blocked by technology every day?
If you’ve answered “YES” to any of the questions above, you’re not alone.
RELAX. Honest, very little in business has changed. It’s just that many prospects migrated south for a warmer climate, leaving behind a cold and dark landscape littered with rotary phones, pagers and shiny Yellow Pages phone books in mint condition.
In other words, many of your current and potential clients have moved to the “online” landscape of the World Wide Web.
Location, Location, Location
In Real Estate, it’s all about location. In business, a virtual location is a must. Having a website isn’t enough anymore, but it’s still important. And while the online world may seem complex, when it comes to representing a business, creating a virtual “reality” is essential.
The GOOD NEWS is that personalized service, doing right by clients and word of mouth referrals will always be great strategies for new customer acquisition. In many ways, creating new business relationships is still the same as it was 50 years ago. Or 1000 years ago, for that matter. Yet for many businesses, referrals and new customers have dropped off dramatically since the end of 2008.
The simplicity is that potential customers and clients research on the web before they buy. What are they looking for? They are searching for a genuine validation from someone just like them that your product or service is the right purchase. The Web makes it so easy to research and even get recommendations from friends. There just isn’t any reason not to use the World Wide Web to validate most new purchases.
Here are 10 reasons why any business needs to create a “location” online:
1. Potential customers appreciate referrals and listen to fellow consumers. Recommendations are a click away on social networking sites such as Facebook, or review sites specifically for the purpose of sharing experiences, such as Yelp (a consumer-oriented online network for sharing reviews and experiences with other consumers).
2. Websites: Customers expect a business to at least have a website. Can you be in business without a website? Of course. But we are discussing customer perception, not reality. While you are fully aware that your business is alive and kicking, if a customer can’t find a business’s website, to them it’s like calling a disconnected phone number. A new potential prospect may simply assume you’re no longer in business.
or click here to connect: www.whywebpr.com/trevoreisenman.
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